All-New 2005 Chrysler 300 Signals Return of Great American Car

Auburn Hills, Mich., Mar 01, 2004 - With an entirely new shape based on the company's all-new rear-drive architecture, the all-new 2005 Chrysler 300 features classic proportions. A long hood, short deck and dramatic profile complete with available 18-inch wheels give Chrysler 300 its stunning presence.

"The all-new 2005 Chrysler 300 is the new standard for American large cars," said Dieter Zetsche, President and CEO of the Chrysler Group. "And this is just one of nine new products we're bringing to market in calendar year 2004."

The Chrysler 300C model marks the return of the HEMI® engine to the Chrysler brand after nearly 50 years. The legendary engine design that powered Chrysler's ‘letter series' cars in the 1950s has been re-engineered and reborn as a modern, high-performance, fuel-efficient and durable powerplant known as the all-new 5.7-liter HEMI V-8. With 340 horsepower and 390 lb.-ft. of torque, the Chrysler 300C can go from zero to 60 mph in just 6.3 seconds.

The 2005 Chrysler 300C will be the first modern volume production vehicle in North America to feature cylinder deactivation when it goes on sale in the spring of 2004. The Chrysler Group Multi-Displacement System (MDS) seamlessly turns off the fuel consumption in four cylinders of the 5.7-liter HEMI engine when V-8 power is not needed. This provides a world class combination of performance and fuel economy.

"Our new generation of vehicles will separate us from the pack,“ said Zetsche. "The MDS system on our HEMI V-8 will be a first for a modern volume car in North America and will deliver a 10- to 20-percent increase in fuel efficiency.“

Transferring all this power to the pavement is Chrysler's new rear-drive architecture. Rear-wheel drive offers improved handling with front wheels steering and rear wheels driving. With tremendous advances in tire technology and electronic stability control, Chrysler brings back the rear-wheel drive passenger sedan.

"Rear-wheel drive is the right architecture for performance,“ added Zetsche. "With the advances that have been made in technology, for large cars rear-wheel drive guarantees the best performance and handling.“

Chrysler Brand Reinforces Premium Positioning with Launch of Chrysler 300 Sedan

The Chrysler brand is continuing its rapid-fire succession of innovative new product introductions that will solidify its standing as the leader in engineering and value. Hot on the heels of the all-new 2004 Chrysler Pacifica sports tourer and the 2004 Chrysler Crossfire sports coupe, the launch of the all-new 2005 Chrysler 300 underscores the brand's renewed commitment to quality, performance and value.

"The launch of the Chrysler 300 is the return of the great American car, said Jeff Bell, Vice President of Chrysler, DaimlerChrysler. "With the Pacifica, Crossfire, and now the Chrysler 300, the Chrysler brand will offer a tremendous choice of high quality, beautifully designed and affordable products."

The Chrysler 300's striking new proportions combine classic American design and power with proven DaimlerChrysler technology. Marking the brand's return to a rear-drive, V-8 powered automobile for the first time in more than a decade, the Chrysler 300C model pays homage, albeit in a very contemporary way, to the first ‘letter series' Chrysler 300s, which combined performance and prestige like no other brand at the time.

"The Chrysler 300 combines elegance, power and confidence at an exceptional value,“ added Bell. The 300 is proof that we will continue to build vehicles that people will aspire to own and be proud to drive.“

Following earlier introductions such as the innovative Chrysler PT Cruiser, Sebring Convertible and Town & Country minivan, the Chrysler brand continues to post significant gains, both in sales and reputation. Sales have nearly quadrupled since 1991 (from 130,000 to 464,000 in 2003), more than any other American automotive brand.

Chrysler Designers Create a Classic Today

Simply stated, the Chrysler 300 signals a dramatic new design direction that will make everything else on the road seem ordinary.

“We wanted to return to the proud, powerful lines that once made American automobiles the envy of the entire industry, but do so in a thoroughly modern way,” said Trevor Creed, Senior Vice President of Design, DaimlerChrysler. “At the same time, we identified a dramatic new design direction that continues the Chrysler brand's long-standing tradition of innovative design.”

The striking new proportions of the 300 were made possible by the decision to move the next generation of Chrysler sedans to rear-drive, after more than 10 years of award-winning ‘cab forward' front-drive designs. Used widely among premium and luxury brands, the rear-drive configuration gave company designers the freedom to sculpt a longer hood and noble proportions, while maintaining a spacious interior package.

“Modern elegance and innovation have always been hallmarks of the Chrysler brand, and the 300 illustrates those values in a very strong and proud way, just as the first ‘letter series' C-300 did nearly 50 years ago,” noted Creed.

A NOBLE PRESENCE:
From the front, the Chrysler 300 will not be mistaken for any other automobile on the road. The 300 wears the most elegant execution of the Chrysler ‘face' yet—the grille is tall and bold, inspired by the memorable V-10 powered Chronos concept car that made its debut in 1998. The newly rendered Chrysler wings flow seamlessly into the grille header and contain the gold seal of the brand, providing a proud and instantly recognizable design cue.

The headlamp shape supports the new face of Chrysler. Interior components of headlamps and taillamps have been given the attention of fine jewelry. The headlamp on the Chrysler 300C model employs a projector low beam lamp for world-class lighting performance contained in a unique circular lamp bezel which calls attention to itself because of its design and precise execution. The inboard circular shape in the bezel is smaller in size and contains a conventional high beam packaged under a park and turn lamp. The circular theme is carried into the taillamp as well with a prominent circular shape containing the stop function at the top of the lamp. This lamp also has a unique horizontal stripe graphic delineating turn and back-up functions and pays homage to the Chrysler 300 from the late Fifties.

Special attention was given to the design of the exterior mirrors and door handles. The mirrors were shaped in the wind tunnel to maximize aerodynamic efficiencies and minimize the mass of the structural components to achieve a light and unobtrusive appearance. The chrome or body color mirror head supports the upscale appearance objective. The door handles as well are a new “pull style” design which look substantial, feel good in the hand, and add to the overall upscale appearance of the car.

The body is finished off by a handsome body color and bright molding that carries on to the front fender. On the Chrysler 300C this molding is integrated into a badge that carries the name 300 with the word “HEMI®” underneath it, letting everyone know that there is something special under the hood.

Large tires on available 18-inch wheels suggest ample reserves of power. The large 10-spoke rims leave plenty of room for serious brake hardware. Chromed dual exhaust pipes on the 300C model announce the long-awaited return to HEMI V-8 power and performance after nearly 50 years for a Chrysler car.

“The new Chrysler 300 embodies what we call a holistic approach to design,” said Creed. “Every line, every angle and every proportion must not only work together inside and out, but provide a visual promise for the rest of the automobile, including the driving experience.

HANDCRAFTED INTERIOR FEEL:
In keeping with this holistic approach, Chrysler 300's interior continues the noble, proud themes of the exterior, with a more upright windshield and seating position which offers a spacious feel. The seating position itself has been raised two-and-a-half inches higher than the Chrysler 300M to enhance the command-of-the-road feel and aid in easy ingress and egress. Distinctive materials and textures provide a handcrafted feel and provide an upscale feeling to the interior.

“Chrysler 300's beauty is more than skin deep,” said Creed. “We paid a lot of attention to the small details, individual appointments and fits, which together convey a feeling of richness to both the driver and passengers.”

Tortoise shell, on the Chrysler 300C model for example, is used on the steering wheel rim, shifter knob and inside door pulls, complemented by chrome door handles and other accents inspired by the 1998 Chrysler Chronos show car.

Evolving the design seen on the current award-winning Chrysler 300M, a four-gauge instrument cluster with light silver faces and chrome trim rings convey a precision appearance setting the new standard for all Chrysler cars. The center stack of the instrument panel contains an analog clock and highlights the new HVAC controls and radios which were designed with minimal gaps and efforts to achieve a precise feel and world class appearance objectives. A new premium radio with an integrated navigation system is also available. The center stack area is available in a variety of finishes depending on the model, and includes satin silver on the Chrysler 300C. The centerpiece of the center console is the shift knob finished in available premium leather and tortoise shell which highlights the new gated shifter and five speed automatic transmission for greater driving enjoyment.

A two-tone color treatment on the interior featuring light colored lower surfaces conveys spaciousness and gives the Chrysler 300 a sporty, yet opulent feel inside. The rear seats have a center folding armrest with integral cup holder, and are configured with a 60/40 split for added versatility.

“Just like the all-new 2004 Pacifica and Crossfire, the Chrysler 300 embodies the very essence of the Chrysler brand, while evoking the proud lines that once made the American automobile such an icon,” said Creed.

The Heart and Soul of a Performance Car

A car designed from the ground up with performance and luxury in mind demanded powertrain systems that exceeded customers' expectations. Three engines and two transmissions were developed to provide the optimum powertrain choice for Chrysler 300. The 2.7-liter DOHC V-6 provides the 300 with an outstanding combination of performance, fuel economy, quietness and durability. The 300 Touring and 300 Limited models utilize the 3.5-liter SOHC V-6 engine with high-output performance, fitting of a touring car. For the ultimate in performance, the Chrysler 300C comes standard with the 5.7-liter HEMI® V-8.

Transmissions were matched to the engines to provide the best combination of performance, smoothness and fuel economy. Two transmissions will be available in the Chrysler 300. A proven DaimlerChrysler five-speed automatic will be offered for the first time ever in a Chrysler Group passenger car, standard on Chrysler 300 vehicles equipped with all-wheel drive or a 5.7-liter HEMI V-8. The five-speed automatic transmissions will be controlled by Chrysler Group's AutoStick® driver-selectable range control. This shifter accommodates fully-automatic shifting, or the driver can manually select a gear range. Rear-wheel drive 3.5-liter and 2.7-liter vehicles will be equipped with a revised version of a proven Chrysler Group four-speed automatic transmission.

5.7-liter HEMI V-8:
The introduction of the modern HEMI in Chrysler passenger cars marks several milestones. This engine offers more power and torque than any Chrysler passenger car engine since the legendary 426 HEMI of the ‘60s and ‘70s. Today's new engine produces 340 hp @ 5000 rpm and 390 lb.-ft. of torque at 4000 rpm.
The new HEMI has been engineered to deliver outstanding performance, while providing minimal noise, vibration, and harshness qualities, smoothness and low emissions. Fuel economy has also been improved, but not at the expense of performance. Chrysler Group has developed, and will be the first to offer, Multi-Displacement System (MDS) on a modern, large volume vehicle in North America.

“The Chrysler Group MDS seamlessly alternates between smooth, high fuel economy four-cylinder mode when less power is needed, and V-8 mode when more power from the 5.7-liter HEMI engine is in demand,” said Eric Ridenour, Executive Vice President Product Development, DaimlerChrysler. “This optimizes fuel economy when V-8 power is not needed, without sacrificing vehicle performance— 2005 Chrysler 300C and Dodge Magnum RT owners will get the maximum benefit without any compromises.”

Owners of the Chrysler 300C will receive the powerful benefit of the HEMI engine with the fuel economy that they would only expect from a smaller, less powerful engine.

“The MDS was part of the engine's original design,” said Bob Lee, Vice President Powertrain Product Team. “This resulted in a cylinder-deactivation system that is elegantly simple and completely integrated into the engine design. The benefits are fewer parts, maximum reliability and lower cost.”

Some of the significant technologies enabling the Chrysler Group MDS are the speed of electronic controls, the sophistication of the algorithms controlling the systems and the use of Electronic Throttle Control (ETC). The HEMI will be able to transition from eight cylinders to four in 40 milliseconds (0.040 seconds).

The HEMI engine with MDS has completed more than 6.5 million customer-equivalent miles through Chrysler Group's development and durability testing. It is covered by the 7-Year/70,000-mile limited powertrain warranty.

The HEMI engine that powers the Chrysler 300C uses aluminum cylinder heads with hemispherical combustion chambers for outstanding airflow leading to high power and torque. Dual ignition (two spark plugs per cylinder) increases peak power and torque, reduces exhaust emissions, increases fuel economy and provides a smooth idle. The combustion system has been refined and the engine uses direct-mount accessories for quiet operation.

ETC enables several of the technologies used to maximize vehicle smoothness, performance, safety and fuel economy.

3.5-liter SOHC V-6 ENGINE:
The 3.5-liter V-6 engine used to power the Chrysler 300 Touring and 300 Limited is derived from versions of this engine used in prior Chrysler Group vehicles. An all-new active three-plenum intake manifold provides high power and torque over the entire operating band, with 250 hp at 6400 rpm and 250 lb.-ft. of torque at 3800 rpm. This engine provides the perfect blend of performance and economy.

A new active three-plenum intake manifold with electronically controlled manifold tuning valve and short-runner valves provides more power to the 3.5-liter. Additionally, ETC is used on this engine in the Chrysler 300 Touring and 300 Limited.

2.7-liter DOHC V-6 ENGINE:
The 2.7-liter V-6 has proven durable in a variety of Chrysler Group applications, and has been revised to power the Chrysler 300. The engine has been improved to produce more low-speed torque at launch and during mid-range operation for strong performance in everyday driving. The engine produces 190 hp at 6400 rpm, and 190 lb.-ft. of torque at 4000 rpm, and it offers good fuel economy for a vehicle of its size.

Revisions on the 2.7-liter V-6 include an all-new active dual-plenum intake manifold that is tuned for improved low-speed torque. In addition, the manifold includes a manifold tuning valve that further adds to low-speed torque during both part-throttle and wide-open throttle operation. This valve increases part-throttle torque by eight-10 percent in the primary driving range of 2100 to 3400 rpm, giving better performance in normal driving.

Another addition to the 2.7-liter for 2005 is the use of ETC. This maintains more consistent vehicle speed on rolling grades when cruise control is active, and interacts with the transmission control system to further minimize gear hunting under these conditions. It also tailors throttle response to pedal movement based on operating conditions. For example, a large pedal motion at a standing start may open the throttle less than the same pedal movement at highway speeds.

FIVE-SPEED AUTOMATIC TRANSMISSION:
The Chrysler Group's first five-speed automatic transmission for passenger cars provides a full range of transmission performance to match a great variety of driving styles, situations and road conditions.

“This transmission offers Chrysler Group customers many benefits. The five-speed gear range provides a better balance of performance and fuel economy than a four-speed automatic transmission,” said Ridenour, “Fully adaptive electronic control of all shifting makes the powertrain feel responsive without harshness.”
The transmission's physical attributes include compact size, robust design for high-torque rating and multiple features providing high efficiency. It also utilizes highly advanced electronic controls such as fully adaptive electronic control and an Electronically Modulated Converter Clutch (EMCC).

This five-speed automatic transmission is standard equipment with the 5.7-liter HEMI V-8 engine on the 2005 Chrysler 300C and with all-wheel drive applications. It is a DaimlerChrysler transmission built at the Indiana Transmission Plant II in Kokomo, IN.

The ratio spread from first to the fifth gear was selected to minimize fuel consumption and reduce powertrain noise during cruising. An aggressive first-gear ratio provides excellent launch performance, and evenly spaced gear ratios provide smooth acceleration through the gears.

World-class efficiency is achieved through physical and electronic means. This transmission uses bearings to reduce friction in many locations where other transmissions may utilize bushings.

The transmission also uses a unique scavenging system that removes oil, spun off from rotating parts by centrifugal force, through strategically placed slots in the outside of the case. This saves energy that would be consumed by internal parts rotating in oil. Also, lubricating holes in the clutches are positioned to promote quick passage of the transmission fluid through the discs, minimizing viscous losses due to trapped oil.

Fully adaptive electronic control makes shifts very smooth. The system monitors the transmission as shifts occur and adjusts hydraulic pressure as needed. In so doing, the controls make the powertrain feel responsive without harshness. Driver recognition software alters shift points based on accelerator pedal usage, brake usage and lateral acceleration. This feature allows both sporty and economical operation.

The torque management system uses engine-torque modeling to facilitate smooth transmission shifting. Because of ETC, torque management is more sophisticated and covers a broad torque range.

The shift schedule adapts to individual driving style, driving situation and road conditions. Shift points based on accelerator pedal usage, brake usage, lateral acceleration, altitude and load on the car as a result of grades. The electronically controlled engine torque management system provides quick wide-open-throttle up shifts and quick two-step (4-2 or 3-1) kick-down shifts that are smoother than would be otherwise possible without this feature.

The transmission ratios are:

1st - 3.59
2nd - 2.19
3rd - 1.41
4th - 1.00
5th - 0.83
Reverse - 3.17

Through the EMCC, torque converter clutch slippage is electronically modulated and provides for partial engagement in third, fourth or fifth gears. This results in improved shift feel, fuel economy, driveability and cooling. It can be used at lower speeds to provide benefits over a broad speed range. The system disengages as required to provide optimal performance.

FOUR-SPEED AUTOMATIC TRANSMISSION:
The 42RLE four-speed automatic transmission is a variant of the 42LE automatic transmission used on previous Chrysler Group vehicles. It was developed for the Chrysler 300 and is included with both V-6 engines on rear-wheel drive models.
This four-speed automatic features fully adaptive electronic control of all shifting for smooth operation. Similar to the five-speed, it uses the torque management system to smoothly execute quick wide-open-throttle up shifts and down shifts. It also uses an EMCC to electronically modulate torque converter lockup and provide for partial engagement in third or fourth gears. This results in improved shift feel, fuel economy, driveability and cooling.

1st - 2.84
2nd - 1.57
3rd - 1.00
4th - 0.69
Reverse - 2.21

Modern Architecture Creates a Driver´s Car in the All-New 2005 Chrysler 300

Rear-Wheel-Drive System:
Rear-wheel drive is standard on all 2005 Chrysler 300 cars. Using rear-wheel drive architecture for the vehicle gives the Chrysler 300 several advantages in the large-car market.

"Rear-wheel drive offers the best vehicle balance and handling, and a performance-car experience without any compromises in performance or luxury," said Eric Ridenour, Executive Vice President Product Development, Chrysler Group. "It separates the steering and acceleration duties. This eliminates compromises and enables enhanced performance and handling."

Rear-wheel drive architecture allowed the design studio significantly to alter the overall profile of the vehicle for luxury and performance proportions. Most notable are a longer hood and front fenders, short front overhang, and improved ride, handling and impressive stance that comes with the tires pushed to the corners.

Advancements in technology in the last five years enables a rear-wheel-drive large car to perform with all-season capability. Electronic Stability Program (ESP), All-Speed Traction Control, advanced anti-lock brake systems and tire technologies have reached new levels of performance.

The rear-wheel-drive system mounts the engine and transmission in a North/South configuration in the vehicle. It includes a two-piece driveshaft that incorporates a unique Chrysler Group collapsing feature to enhance passenger protection during frontal and offset frontal impacts. The remainder of the system consists of a cradle-mounted rear differential and two half shafts. The rear differential is double isolated and precision machining for significantly reduced noise, vibration and harshness.

All-Wheel-Drive System:
All-wheel drive provides the solution to those who require the best in passenger-car four-season traction. It is available on Chrysler 300 Touring and 300 Limited with the 3.5-liter high-output engine, as well as the 5.7-liter HEMI powered Chrysler 300C.
The all-wheel-drive system adds a front differential and a transfer case compared to the rear-wheel drive configuration. The power is divided between the front and rear differentials and is transmitted to both axles at all times. The transfer case is a planetary center differential that delivers 62 percent of the engine torque to the rear axle and 38 percent to the front.

By driving continuously through all four wheels, the all-wheel-drive system provides excellent cornering balance under all driving conditions, and better traction in snow and wet-weather conditions. Combined with All-Speed Traction Control and ESP, performance and stability are outstanding under all traction conditions.

The All-New 2005 Chrysler 300 Designed for World-Class Ride and Handling

Chrysler 300 is engineered to offer a smooth, luxurious ride while maintaining a feeling of control and confidence. Effort was also focused on minimizing noise, vibration and harshness, resulting in a driving experience that is smooth and quiet.

The HEMI® -powered Chrysler 300C offers athletic and nimble suspension and steering characteristics, with the front and rear suspension tuned for greater handling performance. A well damped ride, with reduced body roll, gives the customer a precise and responsive driving experience.

"We designed the suspension to be very responsive while delivering superb ride and comfort," said Eric Ridenour, Executive Vice President Product Development, Chrysler Group. "The front and rear suspension are all-new. We used a short and long arm design in the front and a sophisticated five-bar link, independent rear suspension. The suspension will delight performance drivers with excellent handling and improved responsiveness while also providing impressively smooth ride characteristics."

All-New Front Suspension:
An all-new short and long arm (SLA) front suspension provides excellent handling and ride characteristics. High upper control arms, which place the upper ball joints above the tires, provide suspension articulation that helps keep the tires perpendicular to the road during cornering for high adhesion. Lateral links and tension struts, rather than one-piece lower control arms, position the lower ends of the steering knuckles. These links attach to the steering knuckle via separate ball joints. Multiple bushings offer flexibility to tune for ride and comfort. This architecture creates a virtual pivot point for the tire to reduce reaction to bumps that would otherwise be perceptible at the steering wheel.

All-New Rear Suspension:
The five-link independent rear suspension system allows independent tuning of handling and ride comfort so that each can be maximized for a no-compromise situation. The rear suspension has been developed to complement the performance of the front suspension for a very balanced vehicle.
Multiple aluminum links maintain independent control of camber and toe during suspension movement for excellent handling. Multiple bushings offer flexibility to tune for ride and comfort. Stabilizer bar attachments to the knuckles provide maximum response to vehicle lean the Chrysler 300C.

The rear suspension is isolated from the passenger compartment to provide a quiet and smooth ride. All rear suspension components, except the coil springs and shock absorbers, mount on a steel cradle that attaches to the body structure through four large rubber mounts. Premium urethane jounce bumpers provide smooth progressive engagement over sharp bumps to minimize harshness.

All-New Wheel Drive Suspension:
All-wheel drive models use an SLA front suspension that is slightly different compared to the rear-wheel drive models to accommodate the front drive axle and related components. The SLA suspension uses a forged upper control arm and single piece cast-iron lower control arm, efficiently packaged around the front-axle drive system.

The steering gear effort and response, and the suspension characteristics, are tuned to the all-wheel drive vehicle's handling characteristics.

Power Rack and Pinion Steering:
Power rack-and-pinion steering has an overall ratio of 16.1:1 on all models. The steering effort is varied to balance comfort and ease of operation with feel and responsiveness requirements. The steering gear mounts to the suspension cradle through two spool isolators that are tuned to minimize road noise while delivering steering responsiveness. Friction is minimized to enhance steering precision.

The steering systems deliver light parking efforts, without compromising steering performance at speed. In addition, the systems are also tuned to match the handling capabilities of the vehicles.

Four-Wheel Disc Brakes:
Four-wheel disc brakes are standard on all Chrysler 300 models. Ducts in the front fascia direct cooling airflow to the front brakes, reducing front brake temperatures by up to 15 percent in heavy use for enhanced performance and longer lining life.

High caliper stiffness facilitates firm pedal feel and linear response with increasing demand for braking effort. To reduce rolling resistance for better fuel economy, all models use low-drag calipers. New-technology caliper construction allows minimal drag of the pads on the discs. Tight pad clearance to the rotors maintains maximum pedal feel and responsiveness. The Chrysler 300C features twin-piston aluminum calipers and 13.6 -inch vented rotors in the front and single-piston aluminum calipers with 12.6 -inch vented rotors in the rear. The calipers are readily visible through the aluminum wheels, and they have a gray anodized coating for corrosion protection and long-term appearance.

Even the base brake system offered on V- 6 rear-wheel drive models offer substantial braking performance and safety. They feature single-piston aluminum calipers and 12.6 -inch vented rotors in the front and single-piston aluminum calipers with solid 12.6 -inch rotors in the rear.

ABS (Anti-Lock Brake System) and All-Speed Traction Control:
A combined ABS and Traction Control system is standard with the 3.5- and 5.7-liter engines; it is optional with the 2.7-liter V- 6. Chrysler 300 and Dodge Magnum are the first Chrysler Group vehicles to offer all-speed traction control. ABS keeps the vehicle straight while retaining steering capability when braking on slippery surfaces by preventing wheel lock-up. It benefits from state-of-the-art electronics that provide faster system response than in the past.

All-Speed Traction Control enhances mobility and prevents wheel slip when accelerating on slippery surfaces. Depending on how slippery it is, an automatically activated "Winter Mode" feature will select lower transmission up-shift speeds on the five-speed automatic transmission. It also provides a measure of directional stability control - an advancement beyond prior traction control systems. Using the wheel-speed sensors, it can detect excessive yaw and help keep the car on the intended course as, for instance, when accelerating around a curve.

In addition to low traction braking situations, all-speed traction control on the Chrysler 300 models can use throttle control as well. This makes the vehicle less reliant on brake application alone to maintain traction, increases the operating speed range and more closely modulates speed, resulting in smoother operation. With All-Speed Traction Control reducing engine torque when accelerating, it is possible to achieve almost seamless torque application at the wheels. All-Speed Traction Control also benefits from state-of-the-art electronics that provide much faster system response than in the past.

Electronic Stability Program (ESP):
Electronic Stability Program, which includes a Brake Assist feature, is standard on the Chrysler 300C, 300 Touring and 300 Limited. It is optional on the Chrysler 300, and offered for the first time on a North American-built Chrysler Group automobile.

This system enhances driver control and helps maintain directional stability in turns, including uneven surface conditions and patchy snow, ice or gravel. If there's a discernible difference between what the driver asks through the steering and the vehicle's path, ESP applies selective braking and throttle input to put the car back onto the driver's intended path.

The system is calibrated to offer safe control of the vehicle under a variety of conditions, and to operate in a manner that is not intrusive in normal or spirited driving.

DVD-BASED NAVIGATION RADIO DEBUTS ON ALL-NEW 2005 CHRYSLER 300

With the new navigation radio option in the 2005 Chrysler 300, hard-to-fold paper maps may be tossed to the side.

Designed with a large, easy-to-read screen, voice guidance and a number of unique options, the DVD-based navigation system has features that will appeal to both road travelers and music enthusiasts alike.

The navigation radio system is housed in the center of the vehicle's dashboard, which is convenient to both the driver and passenger. This system features a large 5.8-inch full-color display, MP3 player, AM/FM stereo, six-disc CD system and navigation system in one unit. An eight-way joystick allows the user to scroll through the navigation menus and icons quickly and effortlessly.

The system guides the user through the drive route providing voice commands, mile by mile, turn-by-turn until the final destination is reached. Destinations may be entered into the system 10 different ways and the screen may be viewed as a detailed map or enlarged to be viewed turn-by-turn.

"With MP3 capability and the option to add various entertainment and communication features, the navigation system is clearly in the forefront of information and entertainment technology," said Jack Withrow, Director, Vehicle Entertainment and Communications, DaimlerChrysler. "The system effectively calculates the quickest and most accurate route and immediately redirects the driver should he or she veer off path - you may never have to stop and ask for directions again."

Audiophiles will enjoy the MP3 player, a navigation first, and SIRIUS Satellite Radio™ availability. The MP3 feature enables the user to view and play files and folders contained within MP3 discs. Coupled with SIRIUS Satellite Radio, the stream listing, stream category, song title, and artist may be viewed on the system's display screen.

When equipped with UConnect™, the navigation radio becomes compatible with the hands-free module within the system. This feature enables the user to place voice-activated, hands-free calls to "Points of Interests" such as restaurants, banks, or other public addresses located within the navigation system's information database. Phone numbers and call times appear on the system's screen upon incoming calls.

The navigation system features a single DVD solution which contains mapping, points of interest and business phone numbers across the U.S. (where digitized mapping data and information are available). The single DVD solution eliminates the need to handle and store multiple discs required in CD-based solutions. In addition, route calculations may be made quickly with Alpine's proprietary software algorithms which provide routing information within 10 seconds. This is crucial when a driver misses a turn and needs an immediate re-route.

The navigation system receives its GPS, or global positioning system signals, from up to eight satellites to display the position and direction of the vehicle. A gyroscope and the vehicle's speed sensor enable the system to display the present vehicle position even in locations where a GPS signal may not be available. When a destination is entered, the navigation system uses data from the DVD to quickly calculate a route.

INNOVATIVE TECHNOLOGIES AVAILABLE ON THE 2005 CHRYSLER 300

If you desire instant communication at the touch of a button or a never-ending selection of music for your road trip, the new 2005 Chrysler 300 has contemporary features to meet your needs. Both UConnect™ and SIRIUS Satellite Radio™ satisfy the busy demands of an individual on the go or the fast-paced life of a family.

UCONNECT HANDS-FREE COMMUNICATION:
Utilizing Bluetooth® technology, UConnect enables customers to receive and place cellular calls virtually hands-free. UConnect is driven through a user's personal mobile phone, and works inside and outside of the vehicle. This promotes a flexible, "take-it-anywhere" sense of freedom, so customers are not tied to their vehicles.

The UConnect system is integrated into the vehicle's electrical architecture, which allows the audio to be heard through the radio speakers. A microphone housed in the Chrysler 300's rear view mirror serves as the driver interface. The user's mobile phone may then be placed where the driver chooses inside the vehicle. As a result, conversations may be continued upon entering or exiting the vehicle, without interruption. Calls may be linked to UConnect within 30 feet of the vehicle.

"UConnect is about safety, freedom, flexibility and affordability," said Jack Withrow, Director Vehicle Entertainment and Communications, Chrysler Group. "It's technology that is in touch with today's busy lifestyles and demands."

UConnect adapts to the users' specific needs and lifestyles. Consumers are able to sign up for wireless and enhanced services with DaimlerChrysler's preferred carrier, AT&T Wireless, or keep their current wireless carrier and telephone number. It's hassle-free, using one phone and one phone number. UConnect allows up to seven multiple phones to be used within the vehicle's system, adapting to an individual or a family.

UConnect is the first generation in a family of hands-free, voice-activated, Bluetooth-powered offerings. UConnect is available as a factory and dealer-installed option on all of the new 2005 Chrysler 300s. Factory-installation is $275. The cost for the dealer-installed version of UConnect is $299 (suggested retail price) plus labor.

SIRIUS SATELLITE RADIO:
The Chrysler 300 features SIRIUS Satellite Radio. SIRIUS provides coast-to-coast coverage in the United States with 60 streams of commercial-free music and 40 streams of news, talk, sports, and entertainment.

Organized into 13 categories of music, sports, news and entertainment channels, SIRIUS employs S>PLEX technology (statistical multiplexing) which optimizes the fidelity on each channel for superior sound resolution.

"Similar to what cable did for television programming, satellite radio does for car audio. Satellite radio will be the next 'must-have technology' because it substantially expands the range of entertainment choices for consumers," said Withrow. "SIRIUS Satellite Radio makes driving the new, 2005 Chrysler 300 an experience that's multi-generational, multi-cultural, educational
and entertaining."

Consumers selecting the SIRIUS Satellite Radio option in their Chrysler 300 will receive a small, mouse-shaped antenna mounted to the roof of the vehicle. Station selection with the radio is easy, using the same familiar method as selecting an AM or FM station. Consumers will be able to scan channels or select pre-set buttons for their favorite channels. Consumers will also be able to search both by music category and channel, which will be displayed on the radio screen.

SIRIUS Satellite Radio will be offered as a factory- and dealer-installed option on the new 2005 Chrysler 300. Factory installation is $325 and the suggested retail price for the dealer-installation is $299 plus labor; and a SIRIUS Satellite Radio subscription is $12.95 per month.

Geared for Safety, the All-New 2005 Chrysler 300 Offers State-Of-The-Industry Performance and Crash Protection Benefits

The newest vehicle to make its debut in the Chrysler Group 2005 lineup, the Chrysler 300 with rear-wheel drive technology, is the total package of engineering and technological advancements designed to protect as well as perform. The Chrysler 300 marks the Chrysler Group's return to a HEMI®-powered rear-wheel-drive car platform in nearly five decades.

Many manufacturers of luxury and performance sedans retained rear-wheel drive because of the superior performance and handling characteristics. The RWD configuration of the Chrysler 300 gave designers the freedom and flexibility to create a strong body structure with new dimensions. Advancements in technology enabled Chrysler Group engineers to develop a rear-wheel-drive large-car platform with all season capability.

Technologies available in the Chrysler 300 such as electronic stability program (ESP), all-speed traction control and anti-lock brake systems (ABS) have reached new levels of advancement over time. These advancements combined with improved tire design provide more overall balance and control of rear-wheel drive vehicles in a variety of surface and weather conditions.

"Rear-wheel drive technology is in our DNA,“ said Burke Brown, Chief Engineer, Chrysler 300 and Dodge Magnum, DaimlerChrysler. "From end to end, the execution of the Chrysler 300 signifies not only our return to creating outstanding rear-wheel drive vehicles, but our ongoing commitment to performance and safety.“

The 2005 Chrysler 300 boasts an important Chrysler Group safety "first.“ Several Chrysler 300 models offer one-touch close of power windows and sunroofs that include a new, auto-reverse sensing system that automatically engages and reverses the window to help prevent injuries, especially to children. All Chrysler 300 models include the flush-mounted, pull-up/push down window switch designed to reduce power window risk to children.

Another Chrysler Group safety first with the Chrysler 300 centers on innovative tire technology. A special sealant in the inner liner of the tires fills punctures up to 5 mm to minimize the loss of air pressure and significantly reduce the probability of a roadside stop due to a flat tire.

"During the development process of the Chrysler 300, we encouraged a continuous exchange of engineering ‘best practices' between all DaimlerChrysler partners to leapfrog our own high standards for passenger safety, security and comfort,“ said Mark Chernoby, Vice President, Advanced Engineering Technology.

"As an added result of the design and shared intelligence, we were able to increase the amount of crush space in the Chrysler 300 to create more protection and energy absorption in the event of an accident.“

Safety engineers evaluated the Chrysler 300 with tests beyond current government requirements such as 40-mph front offset and 50-mph rear impact-tests. The 40-mph front impact simulates a high speed vehicle-to-vehicle crash while the 50-mph offset rear-impact test measures fuel system integrity when the vehicle is hit at high speeds on the side nearest the fuel filler tube. In addition, Chrysler Group engineers also used the "pole test,“ which mimics accidents such as hitting a telephone pole or tree, to evaluate the side air bag sensing system. These types of accidents may be severe because the crash forces are concentrated in a relatively small area of the vehicle.

"We strive to achieve the best possible performance in our testing labs and out on the road,“ Chernoby added.

Accident Avoidance Features:
Significant advancements in the technology inherent with rear-wheel drive created an opportunity to engineer Chrysler 300 with a longer wheelbase for a safer and more balanced ride. The wider track also provides better stability and handling and traction control in various surface and weather conditions.

To optimize the overall performance of rear-wheel drive, Chrysler 300 offers an Electronic Stability Program (ESP), which helps the driver maintain directional stability on dry pavement, rain, snow, or ice. The all-speed traction control system enhances mobility and helps prevent wheel slip when accelerating on slippery surfaces.

The ABS provides the 2005 Chrysler 300 with excellent stability and steerability during braking on virtually every type of road surface. The vehicles also include Brake Assist, which notifies the active brake booster electronically of the need for increased brake output, helping to provide shorter stopping distances in emergency situations.

Crash Protection Features:
Chrysler Group engineers used state-of-the-art computer technology during the development of the Chrysler 300 similar to that used with the all-new 2004 Chrysler Pacifica and Dodge Durango vehicles. This computer technology was used to anticipate how the components of the Chrysler 300 would work together during a crash to absorb and reduce crash forces sent to passengers. The Chrysler 300's advanced restraint system encompasses the air bags, seat belts and sensors to optimize occupant protection in the event of a crash.

Side-curtain air bags and air bag inflators are mounted under the headliner and deploy downward, covering all outboard occupants on the side of impact. Advanced multi-stage driver and passenger front air bags deploy at various levels based on the severity of the crash. Two charges in the air bag module are triggered separately. A minor impact triggers a low-power deployment, while a severe impact will deploy a higher powered discharge for greater occupant protection.

The Chrysler 300 is among the first Chrysler Group vehicles to offer advanced air bags with an occupant classification system for the front passenger seat. This system detects the size of an occupant based on weight and determines if there should be no deployment, low deployment or crash severity-based deployment. However, even with this advanced system designed to meet government requirements, the safest place for children is in the back seat. The driver-side air bag works in conjunction with an energy-absorbing steering column to provide supplemental restraints in frontal impacts.

Front seat belts in the Chrysler 300 are equipped with belt pretensioners and constant force retractors. Pretensioners tighten the seat belt to keep the occupant in place while constant force retractors balance the load on the upper body reducing injuries from excessive seat belt forces. Head restraints are standard in every seating position. The driver's side is also equipped with BeltAlert - - an enhanced seat belt reminder system that periodically activates a chime and illuminates a light in the instrument cluster to remind the driver to buckle up.

Quality Designed into All-New 2005 Chrysler 300

Exciting performance. Alluring design. A quiet, comfortable ride. Reliability. Innovative engineering. Affordability. These are the elements of a quality vehicle, and they are exemplified in the new Chrysler 300 sedan.

The full range of design and engineering capabilities of DaimlerChrysler were applied to the development of the new rear-wheel-drive sedan with the eye-catching, elegant design. The result in a vehicle that continues the dramatic improvements in quality produced by the Chrysler Group over the past decade.

The Chrysler 300 is the first large volume vehicle completely designed and engineered under the Chrysler Development System (CDS), the comprehensive, coordinated product creation process that improves quality and speed to market while reducing costs and encouraging innovation in new products. CDS emphasizes systems engineering and up-front planning and design to avoid time-consuming and costly changes during the later phases of the product development cycle. With CDS, all product and process planning is completed and fully integrated before production tooling is begun.

"Our quality efforts begin with CDS. That is where we build quality in to each new product that we bring to market,“ said Stephen Walukas, Vice President Corporate Quality, DaimlerChrysler.

Implementation of the CDS process has contributed to steady improvement in quality in Chrysler Group products over the past decade. Warranty costs have dropped 50 percent since 1996, including a 30 percent decline in costs in just the past three years.

Continuous improvements in quality have also been reflected in independent assessments: Chrysler Group has led domestic automakers for four years running in Consumer Reports magazine Product Reliability ratings and the company has posted 13 consecutive years of continuous improvement in the J.D. Power & Associates Initial Quality Survey of new car customers.

"Our goal is to bring our quality to the level of the best in class manufacturers by 2007,“ said Walukas.

These improvements in quality are demonstrated in the 7-Year/70,000 Mile Powertrain Warranty on the Chrysler 300 and other Chrysler Group products.

Development of the Chrysler 300 involved the work of 700 engineers and the world-class testing facilities at the Chrysler Technology Center (CTC) in Auburn Hills, Michigan.

Engineers logged nearly 6 million miles of customer equivalent driving and experience on the vehicle, including trailer-towing tests in the Rocky Mountains, air conditioning validation in the summer heat of the Florida Keys, punishing drives through Death Valley at more than 120 degrees F. and a -43 degrees F. stint in Manitoba, Canada.

"We logged miles through every extreme condition on the globe to make sure we could deliver on our promise of the highest quality. said Burke Brown, Chief Engineer for the Chrysler 300 and Dodge Magnum.

The Chrysler 300 was one of the first vehicles to benefit from the new $36 million Aero-Acoustic Wind Tunnel at CTC, completed in summer 2002. With this latest addition to the world-class scientific and testing laboratories at CTC, engineers could test full-size clay models in half a day, enabling them to analyze many different designs.

The wind tunnel enables engineers to test not only the aerodynamics of the vehicle design, but also the internal and external wind noise. As a result of testing, several design and engineering changes were implemented to reduce wind noise, vehicle noise, vibration and harshness and improve weather protection.

The result is luxury performance at an affordable price.

Chrysler Group's Brampton Assembly Plant Launches Production of All-New 2005 Chrysler 300

The Chrysler Group has launched a new phase of manufacturing at its Brampton (Ontario) Assembly Plant to accommodate production of the all-new 2005 Chrysler 300, the first in the company's family of rear-wheel drive sedans.

"As the Brampton Assembly Plant begins a new chapter in its production life, it takes on flexible characteristics generally seen in newer automotive operations,“ said Tom LaSorda, Executive Vice President of Manufacturing, DaimlerChrysler. "The flexibility of the revamped plant provides the capability needed to build and pilot multiple products simultaneously.“

Brampton's shift from front-wheel drive to rear-wheel drive vehicle production required a major transformation at the facility. Various initiatives were implemented to enhance production quality, increase manufacturing flexibility and improve productivity at the plant.

Plant Gets Complete Makeover

Chrysler Group invested $1.4 billion (Cdn) to prepare the Brampton facility for production of the Chrysler 300.

According to LaSorda, approximately 80 percent of the Brampton facility was overhauled. "We viewed this project as a complete makeover — building a new plant environment within existing walls — rather than a facelift or typical model changeover.“

Brampton's physical transformation took approximately six weeks to complete. During that period, construction crews expanded the trim, chassis and final assembly areas by approximately 25,000 square feet. They also reconfigured more than 17 miles of conveyor lines and rebuilt the entire body shop.

Ninety percent of the plant's tooling and equipment changes occurred in the body shop, which utilizes approximately 300,000 square feet of the plant's total footprint.

One major addition in the body shop was the robotic framing cell, which is used to load the body side inner panel to the vehicle's underbody, and geometrically set and weld the panels together. This framing process will provide new levels of installation speed, precision and efficiency, and is the first to be employed at any Chrysler Group assembly plant.

Also, a new technology called Flexible Measurement System (FMS) is being implemented in the body shop. FMS utilizes four robots equipped with laser vision sensors to check for precision and quality. The entire measurement cycle checks approximately 225 features on the car body in less than three minutes.

In addition to re-tooling and reconfiguration of manufacturing processes at the Brampton facility, employees experienced extensive training to prepare for rear-wheel-drive production. During the pre-launch period, pilot vehicles were built to verify processes and to provide hands-on training opportunities. Also, the employees utilized a new system of rapid detection and problem resolution to optimize efficiency and quality throughout the assembly process.

Digital Tools and Quality:
During the vehicle development process, simulation software tools were used to create a seamless union between product development and manufacturing. These tools aided the design process and simulated build processes within the plant. Digital analysis also replicated various driving conditions and wind tunnel evaluation helped fine-tune the vehicle's aerodynamics and interior quietness.

The University of Windsor/DaimlerChrysler Canada Automotive Research and Development Centre (ARDC) in Windsor, Ontario, replicated the parameters of the Brampton Assembly Paint Shop at its Automotive Coatings Research Laboratory. The purpose was to perfect a new paint process and tooling layout using both modeling software and robotics.

The ‘Design for Manufacturing' team, a cross-functional group responsible for developing tactics to improve operator tasks, used digital simulations of real processes to identify potential ergonomic issues. The team studied human physical movements associated with vehicle production, such as reach, posture, and visual restrictions. As a result, engineering, product and process changes have been made to improve ergonomics.

To ensure product quality, more than six million miles of customer equivalent miles were driven to evaluate the Chrysler 300's overall performance and powertrain durability.

Advanced Manufacturing Strategy Saves Millions:
The Chrysler Group has realized significant savings on its initial capital investment at the Brampton facility. The savings were derived from the company's ongoing manufacturing strategy that involves extensive asset reutilization, online bidding for equipment, and investment in new robotic technology.

"By strategically redeploying plant equipment from three other facilities in Ontario, we've transformed Brampton Assembly for rear-wheel drive production with 40 percent less capital, which has saved the company millions of dollars,“ said LaSorda. "Unused functional items from the plant will find a future home at another Chrysler Group facility, creating a continuous cycle of savings.“

Brampton Assembly Plant will also be the production home of the all-new 2005 Dodge Magnum, which launches in the spring of 2004.

Story by DaimlerChrysler Edited By Maximum-Cars.com